Virgin And Newcastle United – Can A Brand Be Lucky?
“Twenty years ago, we sponsored Crystal Palace and they got to the FA Cup final. Then last week, we sponsored Newcastle and they beat Manchester United 3-love.” “So we’re a lucky brand, and may the luck continue throughout the rest of the season.” The words of Sir Richard Branson, (3-love?? – clearly a tennis fan!) the 4th richest person in the UK and 254th richest in the world. Not bad for a bloke who started with a mail order record business in 1970 and who […]